1. Processing Purpose of the Customers’ Personal Data:

·         Making the necessary transactions and carrying out the relevant business processes by the business units that are required for allowing the relevant persons to benefit from the products and services provided by our shopping site,

·         Ensuring the legal, technical and commercial-business security of the relevant persons that are in a business relationship with our shopping site, and planning and implementing the activities that are necessary for promoting and recommending the right products and services provided by us to the relevant persons by customizing them based on the liking, usage habits and needs of the relevant persons,

Our Shopping Site has the right to associate the behaviors of a user coming to the site, even he/she is not a member, with a cookie available in the browser, and to define the remarketing lists, which are based on metrics such as the number of visited pages, visit duration and target completion, for enabling to make online behavioral advertising and marketing. Afterwards, this user may be shown target-specific advertising content based on the user’s area of interests in this site or in other sites available in the Video Ad Network. In the course of directing Google AFS ads to our Shopping Site, Google may place cookies in the browsers of users, or may read the cookies present in them, or may use web signs in order to collect information.

2. Retention Period of Personal Data

In case no period is provided in the legislation regarding how long the personal data has to be retained, Personal Data is processed throughout the period they have to be processed pursuant to the practices of our Shopping Site and uniform customs of commercial life only in connection with the activity that was carried out by our Shopping Site, later on they are deleted, removed or anonmyzed